…and I’ve only just hit the halfway point in “Made to Stick” by Chip and Dan Heath.
As a copywriter, I have never read such an clear and concise argument of how to write persuasive messages. But within a few chapters, I realised that what the Heath brothers were saying was equally applicable to teaching yoga.
Think about it.
Ex.1: Curse of knowledge, or the notion that once you know something, it’s difficult to imagine what it’s like to not know it.










LinkedIn
Twitter
Facebook
Flickr
What to post on Facebook
1) Those who treat Facebook as an extension of real life; that is, everything that they are experiencing in their daily lives is being reported on Facebook.
and
2) Those who treat Facebook as an accessory; that is, they use Facebook to share finds and fun stuff, to highlight key events and to keep in touch with friends.
A long time ago, I made a conscious decision to fall into the second category. As a result, I think very carefully before I post anything on Facebook. Even though I post regularly, my content is rarely very telling. And yet, I get the feeling that people think they know me because I post frequently.
They do. But not really.
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